Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Strategy Grey
Brands with a Conscience Grey
Customer Journey Grey
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Expressions Creation Grey
Brand Experience Grey
Internal Branding Grey
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Our Latest Posts
Belonging values could be self-expression values”¦couldn’t them?
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of Canadian ads. Both are from Molson beer, both are based on belonging values"¦ both are empowering self-expression. This could be consider as a dichotomy. By definition, there are two main families (allow me to say this in this manner) of values, belonging and self-expression ones. If you see the first ad, you'll discover clearly values related to the nation, the key values and...
Deep in our environment
Probably, one of the most challenging situations in our "NetWorld" is that both people and companies can be traditional, modern and/or postmodern, independently of geographical boundaries. Moreover, regarding specific situations, a person behaves different. Let's take as an example a young contemporary mother, who is also working, considering Ronald Inglehart's value map: As a mother she prioritizes values such as family, kids, health. A mix between traditional and modern values As a...
Tribal Branding
Ronald Inglehart's research began (almost) 20 years ago. In certain way, the upshot of this attitude research was that as societies grew prosperous, they were able to focus on "post-material" values. The cultural value maps, that he and his team developed, show where each country is in terms of relation to authority and relative well-being. The interesting issue is that during the last years each country dramatically changed from one position to other. It looks like people value agendas are...
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