Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
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Brands with a Conscience Grey
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Our Latest Posts
Identity and image are not enough
Considering brands as an experience and a concept that transmit identity, reputation and relationship between the company and its audiences, we face a reality where those elements will be more or less relevant according to the interests and needs of each public in particular: If the audience consists of clients and customers, identity will be more relevant through image communication. For shareholders, reputation will be more relevant when presenting the business value proposition as well as...
The eco-trivialization
The ecology is a postmodern value associated with welfare. Day-after-day this value becomes more important and relevant for most of us. The situation is that during recent months, cars advertising -almost all of them, has begun to communicate respect for the environment based on new "eco-engines" (you will see different names for the same kind of functional benefit). The truth is that they continue polluting, less than before (which is also truth), but they continue. The key issue here is that...
Branding… Did you say branding?
Today, in Javier Velilla's blog, he posted this video from Hundred Monkeys which is trying to explain what Branding is... It's quite good. Also, as Nicholas Ind said, there are plenty of definitions of brands and branding. Some people think a brand is a logo. Or advertising. Or packaging. Or another word for the name of the product and service they buy. In fact it's all of these things and a lot more. To get a sense of what a brand is, just stop and think like a customer. I buy Nike sports...
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