Our Solutions
How do we work with you to generate value, improve results and achieve a positive impact?Making your company worth admiring
Living in an environment of continuous transformation, people and companies look to Allegro 234, a consultancy firm that knows how to blend social and environmental consciousness, strategic thinking and rigorous creativity to catalyse unexpected growth.
We craft solutions considering human-centred cultures, brands and experiences around a shared purpose.
We integrate people and their good work across your business, to thus create a positive change in its whole value chain and connect key audiences more than ever before.
We detect emerging patterns and shape them to create value and obtain results in a world accelerated by digitisation processes, which changes without previous warning, erratically and chaotically.
We merge formulation and implementation into a fluid process through which creative business concepts evolve.
Our Solutions
We blend creativity, rationality and common sense
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
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Brands with a Conscience Grey
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Internal Branding Grey
Trends & Insights Grey
Our Latest Posts
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its effects on economy. Generosity emerges as a trend jointly with this online culture that we are experiencing and from the one we are learning. In this new environment, companies will need to re-focus themselves, from paying attention to their belly buttons, to sharing passion and receiving recognition. Trend #2: Generosity...
The tendentious Dr. Utterson is back | Chapter 1
Some of you, actually only few of you, remember the very beginnings of Brand 3.0... The original name of this social network was "Jekyll & Hide on Branding"... It had 3 pages and the third one was the one that talked about trends, and the one who 'wrote' there was Dr. Utterson, the lawyer and loyal friend of Jekyll. So, getting to the point, this is the first post of several which will talk about trends and branding... connections, implications and challenges... Hope you enjoy them! Trend...
Just another boring blogpost talking about Tiger Woods
During the last couple of weeks we have read whatever you want regarding the Tiger Woods -TW, Affair... A man who behaved as a depredator tiger, visiting an excesive number of woods 🙂 What if... Instead that I do not believe in the "conditional perfect tense" (it's an ontological issue) the question is: What would with Exxon have been happened if they had used TW in their old advertising? Could TW have been or will be a reference for certain brand extensions? (e.g.: Burberry's) What if TW had...
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