How does your brand pursue the simultaneous demands of differentiation and low-cost?
By understanding people’s touch points with your brand, we develop fluid and minimalist experiences, eliminating what is perceived as low value-added and adding unexpected things that make the experience unique and meaningful.
We create a genuine and simple conversation between your company and your key audiences through your brand, involving them in an engaging experience that is fresh, positive and valued.
In our digitalised world, our purpose-driven and experience-based approach gives context and a human touch, and drives growth.
Needs we Cover
We develop new ways to creating and capturing value, understanding your future path
We rethink your experience roadmap, going from a mere commercial to conscious- driven company
We adjust experiences & innovation patterns to ensure focus on value creation, while generating revenues and a positive impact
We redefine a category by creating a brand experience that is consolidated in uncontested market spaces
Other Solutions
Living Brands
Innovative Culture
Impactful Marketing
- Messages & Story-building
- Brand Experience, CX & UX
- Customer Journey
- Service Design
Case Studies
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Co-creative development of new products to connect Torres brand experience with changing and disruptive markets.
Increasing the differentiation of Osborne’s brand of Rioja denomination-of-origin wine and cellar.
Posts about Connected Experiences
Keep it simple, please
Those who explain themselves best, keep it simple.
When I recall, and I still can, some of the teachers I had, I discover that I have the most affection and admiration (in that order) for those who were able to convey their ideas and knowledge in the simplest terms.
Saving banks | Statute changes versus brand changes
Recently, with the Spanish saving banks reform we are attending the creation and deployment of new financial institution brands. What is the aim of these changes? Changing a name is actually quite different to changing a brand. Logos had changed, but what about the internal structure? Does it respond to a concrete strategy? A brand has its value; create a new one has costs. The following chart shows a rough cost of each step supporting the change of a brand. Spanish financial system is known...
Allegro 234 in the spotlight of European Branding
Over time, Allegro 234 has been positioned as a team of strategic marketing and branding consulting experts. This positioning is recognized not only in Spain but also abroad. Cristián Saracco, Allegro 234 Founding partner, CEO, considered as a branding specialist, has been invited by "Communicate Magazine" as a judge for "Transform Awards 2011" This is the first time a branding consulting group based in Spain is part of the jury of this European Brand Award. Branding experts, communications...
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