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We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Californian institution that helps leaders build the organisations of the future
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
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In tandem with you, we create value, improve results and generate a positive impact for your business
Our Posts and News
Ice spheres for a unique drink experience
Taisin, a Japanese company, has introduced that creates ice spheres. The issue is that they discovered that spheres of ice are preferred by serious on the rocks drinkers because the reduced surface size means that the ice melts at a slower pace, keeping drinks from getting watery to quickly. Bartenders in Japan consistently take home top honors at global competitions because there is an intense devotion to making simply the best drink, of which perfect ice looks like an obvious...
Eco-Branding… More than chic!…
As we can read in TrendWatching, over the past few years, we have moved from eco-ugly (ugly, over-priced, low performance alternatives to shiny 'traditional sphere' products and services) to eco-chic (eco-friendly stuff that actually looks as nice and cool as the less responsible version). Now it looks like we are moving to a new stage... to eco-iconic: "Goods and services sporting bold, iconic design and markers, that help their eco-conscious owners to visibly tout their eco-credentials to...
Taking advantage of global trends
Within the framework of the celebrations for its 5th anniversary in the Spanish market (as a strategic marketing and branding boutique), Allegro 234 presented in Madrid the macro-trends that are changing our behaviour globally. According to a survey by McKinsey & Co, nearly 70% of executives in the world agree that global, social, environmental and business trends impact their corporate strategies. So far, very few use trends while acknowledging that change, and from those only 17% are...
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