Our Solutions
We prepare your business and brand for the future,
being ahead socially and digitally
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Our Work
We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Californian institution that helps leaders build the organisations of the future
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
Our Clients
In tandem with you, we create value, improve results and generate a positive impact for your business
Our Posts and News
The tendentious Dr. Utterson | The ‘Generosity’ trend & Branding | Chapter 2
Generosity [The Generation G] could be consider a trend in people as well as in companies. This trend probably is based on the tiredness we have regarding greed and its effects on economy. Generosity emerges as a trend jointly with this online culture that we are experiencing and from the one we are learning. In this new environment, companies will need to re-focus themselves, from paying attention to their belly buttons, to sharing passion and receiving recognition. Trend #2: Generosity...
The tendentious Dr. Utterson is back | Chapter 1
Some of you, actually only few of you, remember the very beginnings of Brand 3.0... The original name of this social network was "Jekyll & Hide on Branding"... It had 3 pages and the third one was the one that talked about trends, and the one who 'wrote' there was Dr. Utterson, the lawyer and loyal friend of Jekyll. So, getting to the point, this is the first post of several which will talk about trends and branding... connections, implications and challenges... Hope you enjoy them! Trend...
Apple, the 2009 coolest brand worldwide | Coolest & Gaps Branding Survey
With the participation of more than 1,400 people during the months of December 2009, Allegro 234 conducted the "Coolest & Gaps Branding Survey". This survey is the first in which the question about the coolest brand has been opened without a predetermined list [spontaneous, not induced]. Through various media and online blogs, the survey has achieved a high participation level 1,444 participants [valid answers]; 10% more than in 2008 Europe 45%, the Americas 45% and Asia 5% [47 countries]...
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