Our Work
We blend creativity, rationality and common sense
We catalyse conscious business growth through people, brands and experiences
Challenge your limits!
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Our Work
We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Clients
In tandem with you, we create value, improve results and generate a positive impact for your business
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
Our Posts and News
Branding… Did you say branding?
Today, in Javier Velilla's blog, he posted this video from Hundred Monkeys which is trying to explain what Branding is... It's quite good. Also, as Nicholas Ind said, there are plenty of definitions of brands and branding. Some people think a brand is a logo. Or advertising. Or packaging. Or another word for the name of the product and service they buy. In fact it's all of these things and a lot more. To get a sense of what a brand is, just stop and think like a customer. I buy Nike sports...
Belonging values could be self-expression values”¦couldn’t them?
It looks like a Canadian question" and actually, it is!... The reason why is because I'm using two great examples of Canadian ads. Both are from Molson beer, both are based on belonging values"¦ both are empowering self-expression. This could be consider as a dichotomy. By definition, there are two main families (allow me to say this in this manner) of values, belonging and self-expression ones. If you see the first ad, you'll discover clearly values related to the nation, the key values and...
Deep in our environment
Probably, one of the most challenging situations in our "NetWorld" is that both people and companies can be traditional, modern and/or postmodern, independently of geographical boundaries. Moreover, regarding specific situations, a person behaves different. Let's take as an example a young contemporary mother, who is also working, considering Ronald Inglehart's value map: As a mother she prioritizes values such as family, kids, health. A mix between traditional and modern values As a...
Tribal Branding
Ronald Inglehart's research began (almost) 20 years ago. In certain way, the upshot of this attitude research was that as societies grew prosperous, they were able to focus on "post-material" values. The cultural value maps, that he and his team developed, show where each country is in terms of relation to authority and relative well-being. The interesting issue is that during the last years each country dramatically changed from one position to other. It looks like people value agendas are...
Identity before image
Identity comes before image, and is an intrinsic part of the institution. It is built on the grounds of history, traditions, and the present and desired future. Internal and external people are part of it. Identity is present in the corporation, in its products and in its services. Image stands for and communicates such identity. Its major challenge is to maintain the coherence between the conveyed concepts, and the business model and the "idea into action" of the institution. It is must to...
Identity and image require strategic thinking
The first formal models used for building brands strategies were created during the industrial era and were related to productive processes. These are the most popular ones, and although they have evolved along the years, they still maintain their original characteristics. Iconic model Most of these models were developed in the United States and the fact of America being a young continent has implied, in brand terms, a scheme of thought with iconoclastic features, based on the present and with...
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