Our Work
We blend creativity, rationality and common sense
We catalyse conscious business growth through people, brands and experiences
Challenge your limits!
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Our Work
We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Clients
In tandem with you, we create value, improve results and generate a positive impact for your business
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
Our Posts and News
Postmodernism in crisis times
Listening "This house is empty now" by Burt Bacharach, sung by Elvis Costello I began to think that this is a good example of postmodernism ... You have modernity given by the image, charisma and style of Elvis, and a return to tradition due to Burt's creation. The mix seems to me fantastic ... Hmmmm. I'm such a "postmo"! And the thoughts continued inside my mind without stopping... Hammering of realism. We are in crisis and as an effect of a self-fulfilled prophecy it possibly continues for a...
Subprime crisis… The power of words
From the standpoint of branding, pay attention to the power of words ... As for the video, it has no waste.
It’s the economy stupid! … Thinking about brand valuation
I begin with a phrase that Bill Clinton said in a debate to George Bush ... "It's the economy, stupid!"And so it seems ... Since the'90s, the brand valuation was something that started to grow rapidly. Possibly this had much to see with the rankings made by Interbrand and presented annually in Newsweek. It is clear that these rankings are done with public information and therefore have their limitations. They are not all they are and the value is an approximation. Only that!In a meeting that...
Semantic branding… Back to the roots
I've returned from my vacation, back to what I usually do ... and I say usual and not common ... I use to do something I love, which rises each day, which grows over time ... and that sometimes requires to go back to it roots. I return to the roots of this Webjam, its name, its call to action idea that finally gives a meaning ... Traditionally, the branding was an effort being made by companies to differentiate themselves from their competitors, to show functional and emotional benefits that...
Walk the talk!
As it was written in the 2008 Trend Report, one of the main observed trend shows that there is almost no brand left out there that has not seen its carefully scripted messages torn apart, if not exposed for inconsistencies or broken promises. During this week in an article talking about China, Contagious' Xtreme Information also talked about the need of brands to walk the talk. They were stronger than other media showing, for example: McDonald's Happy Meals targeted at kids in the US and UK...
Social media
This video, comming from commoncraft, focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say... This looks like a great way to explain the often complex seeming idea... For the most part, it works as a great metaphor for how social media works today!
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