Our Work
We blend creativity, rationality and common sense
We catalyse conscious business growth through people, brands and experiences
Challenge your limits!
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Our Work
We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Clients
In tandem with you, we create value, improve results and generate a positive impact for your business
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
Our Posts and News
Right of precendence
At some point in history we lost our way ... Today, some people insist that we have found it... Did they say that seriously? do they believe in waht they are saying? And if so, what goes first? Right of precedence 1: From learning and knowing Here comes the first question on the right of precedence, assuming it is true that we can self-proclaimed that we are a "knowledge society" (seeing what happens over the world I think that in the last 50,000 years we have learned little): Are we a...
Coolest & Gaps Results | Apple, the coolest brand experience
With the participation of more than 1,000 people, during the months of October and November, Allegro 234 conducted the "Coolest & Gaps Branding Survey" This survey is the first in which the question about the coolest brand has been opened without predetermined lists [spontaneous, not induced]. Through various media and online blogs, the survey has achieved a high participation level 1,314 participants Europe 55%, the Americas 40% and Asia 5% [39 countries] 70% of participants working in...
Metamorphosis
In recent times, whether by things I've read, conversations I have had or ideas that I actually have, the theme of identity and image come back again and again. As I said a while ago in a "post", it is difficult to explain my thoughts structure and how I came to this analogy that I'll write below ... Let's talk about branding and let's do it seriously! Metamorphosis Some companies are tempted to renew their image and they beging this way... Because it is outdated, it's ugly, it's...
Branding & Arts
Branding in organizations of art is a process that creates value for its public, artists, financers and employees.
Marketing | Becoming one of the round table knights
Create and maintain a relevant brand experience makes the difference The companies face a world that, day by day is becoming more complex and paradigmatic. The range of products and services is growing exponentially, competition has overcome geographic barriers and what still worse there are similar offers in excess. For their part, customers are better informed, they seek for offers that are unique and differential to help them on building their self-expression, a proposal financially...
2008 Coolest & Gaps Branding Survey | The Results
Results of the global survey conducted by Allegro 234 to chose the coolest brands and understand the gaps with our organizations
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