Our Work
We blend creativity, rationality and common sense
We catalyse conscious business growth through people, brands and experiences
Challenge your limits!
Living Brands
Innovative Culture
Impactful Marketing
Connected Experiences
Our Work
We blend creativity, rationality and common sense
A co-creative branding process involving more than 2,400 people from around 30 countries.
A Costa Rican company decided to experiment in the fintech universe.
A German online community with a global scope, focused on transforming people’s lifestyles for the better.
Transforming Training into a Corporate University.
Our Clients
In tandem with you, we create value, improve results and generate a positive impact for your business
Our Understanding of Businesses & Brands with a Conscience
We prepare to take your company to the next level of social and sustainable thinking.
We develop new ways to create and capture value, understanding and redefing your future path.
Our Posts and News
Learning from history and anticipating patterns
Allegro 234 will launch a new website in September 2015. It will be the most representative deliverable of its fluid strategic thinking process. The following paragraphs explain that process and how it will serve present and future clients
Crafted Branding | A business answer
Be global and local, collaborate and compete, explore and explode, align and break the inertia… achieve economic results, be sustainable and develop people. How are these dilemmas reconciled?
Telescope and microscope
Anticipating patterns to create scenarios, explore options, select, turn them into concepts and stage. With a shared leadership with our clients, with iterative development and constant adaptation
About behaving straightforward and honest in branding
Ever since we have had a notion of the existence of brands (7000 BC in Mesopotamia), the aim has been and remains the same: to express singularities which consistently distinguish my offering of products and services
2013 Coolest & Gaps Branding Survey | The Results
Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013…
1,300 participants from 50 different countries
Spanish & English version
Brand Spain | Towards 2020
On Thursday 30 May, we attended a working breakfast in ESADE - Madrid, in which Carlos Espinosa de los Monteros, High Commissioner for Brand Spain, outlined his project. Are the Spanish aware of the importance of Brand Spain? The answer is no, but perhaps more importantly, Do the Spanish understand the significance of Brand Spain / Country Brand / Made in Spain? And, do they understand the advantages of good international standing? First, let's look at what the term Country Brand means. Simply...
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