Mark Ritson and Byron Sharp arrived at Cannes as marketing’s favourite intellectual rivals, but they agreed on five essential ideas
Cristian Saracco Articles
Founding Partner | Allegro234
Founding Member | The Flow Collective
Full Member | Medinge Group
Member Editorial Committee | Branders Magazine
Culture, Leadership, Branding
Culture, leadership, and branding: how to turn internal purpose into behaviours, experiences, and sustainable value.
Hybrid Experiences and Brand | When Customers Distinguish Between Coherence and Incoherence
Hybrid experiences and brand: how to turn physical and digital channels into coherent, valuable relationships
Trust and Brand | When Companies Must Earn Permission to Keep Being Believed
Trust and brand: how to turn principles, decisions and behaviours into credibility and sustainable value.
Ambidextrous Strategy and Brand | Changing Without Ceasing to Be
Ambidextrous strategy and branding: how to change without losing identity, relevance, or sustainable value.
Human Connection and Brand | When Efficiency Is Not Enough to Build a Relationship
Human connection and brand: how to turn efficient experiences into memorable, trustworthy, and valuable relationships.
When Brands Must Prove Why They Deserve to Be Chosen
Growth and branding: how brands can prove value, sustain preference and generate results beyond price
Relevance and Differentiation | When Brands Must Stop Looking Interchangeable
Brand relevance and differentiation: how to stop looking interchangeable and build sustainable preference.
Sincerity and Branding | In Times of Algorithmic Saturation
Sincerity and branding: how to stand out in a world saturated by algorithms, automated content, and digital noise.
AI and Branding | Automation and Trust
AI and branding: how to automate without losing trust, humanity, or strategic brand value
Ambidextrous Brand Strategy | What Companies Need When Today Is Not Enough
Ambidextrous brand strategy helps companies protect present value while building future relevance, prestige, and growth.
Brand Positioning through Ambidextrous Strategy
How Ambidextrous Brand Positioning Connects Purpose, Business Strategy, Consciousness and Growth to Build Stronger, More Coherent, Future-Ready Brands.
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